Main Street Mount Holly Celebrates New Jersey’s 350th Birthday
with a Pop-Up Store in Our Historic Downtown!
MOUNT HOLLY- Main Street Mount Holly is hosting a shop on New Jersey’s year long 350th birthday celebration tour with Burlington County’s only official NJ 350 Pop-Up Shop commemorating 3½ centuries of life in the Garden State. Main Street New Jersey created the NJ350 Pop-Up Store program to include 16 temporary stores in 14 communities over a 365-day period that will cover at least 1035 miles. From Thursday October 9th through Sunday October 12th, downtown Mount Holly will be popping with activity, thanks to the Pop-Up Shop located at 2 Mill St right across from the fountain and The Robin’s Nest Restaurant.
The shop will feature merchandise from numerous Mount Holly merchants and Jerseyana from the New Jersey Museum store and the Old Barracks Museum such as the Jerseyopoly board game and the children’s book Goodnight Jersey. There will be 350th branded merchandise and books from the Rutgers University Press on NJ history, NJ figures and NJ politics. Mount Holly is one of 14 NJ towns selected to participate in the program that highlights the assets that downtown businesses bring to the state’s economy, culture and history.
“We are proud to be participating in this initiative, offering a showcase of specialty items from Mount Holly retailers and businesses and highlighting all of the great things our downtown has to offer,” said Jackie Dicarlo MSMH Design Chair. “The Pop-Up Shop will be a representation of our community and I hope shoppers from all over the area will come by the Pop-Up Shop, buy local, and appreciate what Mount Holly’s merchants have on display.”
This first-of-its-kind statewide pop-up effort aims to ensure that 350 independent businesses are represented in the stores throughout the 12 month period. Additionally the tour will fill locally-provided vacant space with a high quality store in each location and model best practices for a small store in every location with the help of the tour’s incredible sponsors. IKEA will be providing store fit out, visual merchandising will come from MSMH, IKEA and Alignable. The tour’s signage sponsors are www.StoreSigns.com, ITO Design and Alignable. POS systems are provided by VEND. SnapRetail and their print media arm Retail Minded handle social media marketing for the tour and its participant shops. The merchandise mix is overseen by the NJ State Museum and the NJ Historical Commission. Customer service is handled on the local level by Main Street Mount Holly. Main Street NJ has arranged for 3 national promotional partners to undertake marketing. These partners are Independent We Stand, Be A Localist and American Independent Business Alliance.
The Mount Holly store will be open on Thursday 10/9/14 from 1 PM-8 PM. Opening day will be celebrated with music by Rich Carty starting at 5:30 followed by a 6:00 ribbon cutting with Mayor Difolco and wrapping up with a 7 PM wine tasting with Red White & Brew. Friday 10/10/14 the shop will open from 1 PM-8 PM with a 6:00 book signing with Mount Holly resident Jan Bastien. The shop’s Saturday hours are 2 PM-10 PM to accommodate all of the Witches Ball activities; and, on closing day the shop will open from noon to 4 and will include a basket weaving demonstration by Mary Carty.
Since December 31, 2013 four stores (Red Bank, Highland Park, Trenton, Newton) have opened with 45 local businesses participating. They have been open a total of 182 hours & sold $11,800 worth of merchandise to 762 customers & seen over 1,800 visitors to date. 12 more shops to go before this unique project is complete.
Jackie Dicarlo, Main Street Mount Holly Design Chair